Promo Episode 99: Nailing Your Niche in Manufacturing
James Soto says he was born industrial, raised digital and it’s with that informed perspective that he approaches the marketing challenges of today’s manufacturers. James is the founder of INDUSTRIAL and it was he and his company that branded and co-produced Manufacturing Day in the US. On this week’s show he shares ideas on how manufacturers can move from traditional to technology based marketing to get the most out of their business. Full show coming April 10.