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Marketing

Episode 99: Nailing Your Niche in Manufacturing

Are you brave enough to audit your manufacturing business to find where the best work is and to “Go for It” in that market/industry sector? James Soto is the founder of INDUSTRIAL, a B2B marketing company that has nailed its niche by helping manufacturers find their unique offering and market it in the digital age.…

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Promo Episode 99: Nailing Your Niche in Manufacturing

James Soto says he was born industrial, raised digital and it’s with that informed perspective that he approaches the marketing challenges of today’s manufacturers. He shares ideas on how manufacturers can move from traditional to technology based marketing to get the most out of their business. Full show coming April 10.

Promo Episode 99: Nailing Your Niche in Manufacturing
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Episode 66: Meeting the Needs & Wants of Today’s Highly Engaged Consumer

Constantly tweaking your product will not “feed the lion”. Only strong sales and marketing can do that. Chris Rebsamen shares his insights from 30 years in the consumer packaged goods industry on this episode of Make It Right.

Episode 66: Meeting the Needs & Wants of Today’s Highly Engaged Consumer
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Promo Episode 66: Meeting the Needs & Wants of Today’s Highly Engaged Consumer

Do you really know what your customer wants and is willing to purchase? Coming up this week on Make It Right Episode 66.

Promo Episode 66: Meeting the Needs & Wants of Today’s Highly Engaged Consumer
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Giving Your Customers the Product They Really Want

5 seconds. That’s all the time you have to get a customer’s attention and entice them to buy your CPG product and not your competition’s. This is the sales and marketing challenge.

Giving Your Customers the Product They Really Want
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Promo 65: Giving Your Customers the Product They Really Want

Consumers want to buy what they want to buy at a price they want to pay. And if you don’t give it to them they will find someone else who will. The Challenge of Sales & Marketing on Make It Right.

Promo 65: Giving Your Customers the Product They Really Want
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