Episode 99: Nailing Your Niche in Manufacturing
Are you brave enough to audit your manufacturing business to find where the best work is and to “Go for It” in that market/industry sector? James Soto is the founder of INDUSTRIAL, a B2B marketing company that has nailed its niche by helping manufacturers find their unique offering and market it in the digital age. James says he was born industrial, raised digital and that’s the perspective he puts on the marketing challenges of today’s manufacturers. This week on Make It Right he shares ideas on how manufacturers can move from traditional to technology based marketing to get the most out of their business. And FYI, James and his company also branded and co-produced Manufacturing Day, the largest industrial sector promotion in US history.