Giving Your Customers the Product They Really Want
5 seconds. That’s all the time you have to get a customer’s attention and entice them to buy your CPG product and not your competition’s. This is the sales and marketing challenge. How do you know what your customers really want and how do you prove, in those few seconds that your product is the answer. This week on Make It Right it’s a “knowledge and wisdom share” gained from 30 years in the Consumer Packaged Goods trenches with Chris Rebsamen, President of Jupiter Sales & Marketing.