Episode 105: Free Gets No Respect – How to Stop Giving Away Your Expertise
Free sounds great in theory but enticing prospects and customers with free design samples, analysis or reports may not win you business. In reality people tend not to place value on something that is free and this approach may be negating the value of your time and expertise. This week on Make It Right Janet Eastman’s guest is Joe Sullivan the founder of Gorilla 76, a St Louis company that works with mid-sized manufacturing companies on their marketing initiatives. Joe expands on a 2 part article he recently wrote about how low-commitment, high-value consulting engagement is a better alternative.