Episode 73: Opening Up Minds & the Market for Femcare in India – One Company’s Journey
A family owned company enters the Indian femcare market where the vast majority of young girls and women use homemade solutions. Changing the collective mindset is part of the challenge but it is key to the health of Indian women. Gaurav Bathwal, Niine partner and director talks about the company’s four year journey and first year of successes with Janet Eastman.
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