Episode 37: Finding a Sweet Spot in the Multi Billion Dollar Plush Toy Market
$11 billion is the projected value of the plush toy market by 2026. That is a lot of soft and cuddly love for sale. This week on the Make It Right podcast I continue my conversation with Marissa Louie, founder, chief designer and CEO of Animoodles, a line of specialty plush toys with interchangeable body parts to allow children to create their own unique plush toy. With designers from Disney and Pixar working on the Animoodles collection it’s no surprise there is a whole storyline behind characters.