Episode 144: Attention = Currency – Legendary Brand Building

As a leader of a manufacturing company how do you see your role? Are you focused on the internal side of your business or are you looking outward at how others see you and your brand? This week on the Make It Right podcast we look at how companies can build irresistible brands that attract customers by showcasing what makes them special and worthy of that customer loyalty. Standing out in a global marketplace is getting more and more challenging but you can build brand loyalty if you connect to customers through stories on an individual level. This week on Make It Right, international speaker and author Gair Maxwell explains how.